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Karuna Rathore

Tableau: Netflix Content Analysis

Updated: Oct 29, 2024

In this Tableau Project Visualized Netflix global content library, focusing on various aspects such as distribution by country, content type, genre, and ratings till 2019. Involved data extraction, followed by the development of an interactive dashboard that offers deep insights into Netflix content offerings.


Link to Viz:


Analyze and visualize Netflix’s global content library, focusing on various aspects such as distribution by country, content type, genre, and ratings till 2019. This project involved data extraction, followed by the development of an interactive dashboard that offers deep insights into Netflix’s content offerings.


This dataset is an publicly available dataset of Netflix Titles. This dataset contains Type, titles, Ratings, Duration, release year, date added, Genre, and description.


Charts and Analysis:


1)Global Distribution of Content: Map visualization 


Displays the total number of movies and TV shows available in different countries. The map is color-coded to represent content density. Help to quickly understand Netflix’s geographical content distribution.


2) Trend Analysis Over Time: Density and line chart 


Tracks the number of movies and TV shows added to Netflix each year from 2008 to 2019. Shows growth trends in Netflix’s content library, to distinguish between two. Significant increases in content additions over specific years, reflecting Netflix’s strategic expansion.


3)Genre Distribution: Bar chart 


categorizes content by genre, providing insights into the diversity of Netflix’s offerings. This analysis helps to identify popular genres within the Netflix library.


4) Content Rating Distribution: Bar chart 


Distribution of content by rating. Provides most common ratings within the Netflix catalog, useful for understanding the platform’s target audience and content appropriateness.


5) Content Breakdown by Type: bubble chart 


Proportion of movies versus TV shows in Netflix’s library.


6) Added content type, title, genre, Description and other details which changes as we change type and title.


CONCLUSION:


  • This project provides a comprehensive understanding of the Netflix’s content strategy, providing valuable insights into the platform’s global reach, genre preferences, and content distribution trends.


  • TV-MA has the highest rating with 2027 count.


  • In genre category Documentaries toped the list with 299 show id.


  • Movies cover 69% share while TV shows 31% in global content library of Netflix.


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